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How many people reading this are turning a profit with their betting, I wonder?

Quite a few I’m sure but they will be in the minority. The figure often quoted is about 5% of punters make money on their betting – and far fewer than that make a living from it.

I’m hoping Make Your betting Pay can improve that percentage. Sounds like a tall order I know but profitable betting is considerably easier than most would have you believe. I’ve been doing ti for many years now and I know lots of others who do.

My name is Kieran Ward and I am a 45 year old horse racing and betting fanatic. I have been betting for more than 30 years ever since my Uncle took me to the bookies  when I was about 11 years old.

What an exciting place that felt to a small boy!

The smoky atmosphere, the shouts of triumph and despair, the newspapers written in an indecipherable code. I can still feel the thrill of the forbidden now. I wasn’t supposed to be there. But there I was watching men win and lose what seemed huge sums to me.

My first real winner was Aldiniti in the 1981 National and I wouldn’t be surprised if it was the first for quite a lot of punters my age. I got about 9/1 ( well, my uncle did for me) and my excitement knew no bounds as Bob Champion rode him to victory.

My love of the game was cemented when I started going to a local pub which had a racing mad landlord, when I was about 14. This was when I started getting my first inklings that betting could really be made to pay. The landlord was a very heavy gambler and seemed to do very well out of it. He was banned from all the local offices and over the next couple of years he used me regularly to place his bets (in exchange for a few free pints and the odd bar snack!). I noticed immediately that I was collecting quite a bit more for him than he was putting down and he seemed to be living rather better than he had any right to as the landlord of a pub in a small, rural town in Oxfordshire.

All of this really piqued my interest and I managed to have some reasonable touches by backing his selections myself.  However, by the time I was 18 or 19 life had taken over and I drifted away from serious betting until my early 30’s when I returned with a vengeance – excited by the opportunites of tax-free offshore betting followed by the removal of betting tax altogether. Real profitability seemed an awful lot more feasible with the arrival of online betting and exchanges and I really began to take it seriously again.

To cut a long story short, I have managed to turn a profit in each of the last 8 years and went full time at the game about 3 and a half years ago. It has been a hard road but I really can make my betting pay now – much to the amazement of my super-sceptical friends and family.

In addition to betting for a living and writing this blog, for the last 4 and a half years I’ve been running 3  tipping advisory services which (and I’m going to be a big head here!) are among the very best tipster services available.

Those services are The Morning Value Service, The Evening Value Service and The Festival Value Service ( can you see a theme developing here?!). You can learn a bit more about them by following the links but let me just say that The Morning Value Service (my premium service which includes all the others) is one of only a handful of services ever to receive the Hall of Fame accolade from respected betting monitor The Secret Betting Club.

So what is the purpose of this blog, you may ask?  Deep breath, here goes – I’m hoping that I can use it as a means to hold myself to account, to give myself another measure of discipline.

I’m also hoping that a few of you may find it interesting and maybe post the odd comment or two!
I will be posting some selections and hopefully reviewing and testing a few of the thousands of products on the market. I will let you know the methods, systems and techniques that work for me and with any luck we could all pool our knowledge and we can all become more profitable.

I will also use it to give my thoughts about the game and have an occasional rant about the things that annoy me! I hope it will be funny and informative because if it is, more of you will read it. I will try and throw in some hints, tricks and systems that might help you in your own battle with the old enemy.

I love the game and I love the fact I can make a living from something I would do for nothing anyway. Don’t get me wrong – it is not easy and there are lots of lows that go along with the highs but nothing beats the thrill of pitting your wits and knowledge against the bookies and coming out on top!

I intend to post several times a week and I hope you will come along for the ride.

Be lucky



  1. Hi Keiran
    I have recently retired and am looking for a ‘dayjob’ type past-time that will keep me getting up for something. I have some daytime hours to put to good use, and maybe turn a profit and do like to dabble with the gee gees. I have settled with betfair as as means for getting some investments on, and seem to break even with small amounts at the moment. Will follow your blog and site with interest,
    regards, Neil Waterton

    1. Hi Neil

      Thanks for your comment.

      There are certainly many ways to make your betting pay and I wish you the very best of luck with it.



  2. Hi
    I have just downloded your favs system and it looks very promising
    the problem I have is with your staking system, when you mention 5% is this amount added to your level stakes every bet ?
    ie £100 wins @ 2/1= 200. next bet 200 +5%= 210 next bet ?

    1. Hi Martin

      Thanks for your question, it’s a good one.

      When I mention 5%, I am talking about 5% of total bank. For example:

      £1000 starting bank would mean first bet was £50. Say this was a winner at evens. Your bank after bet 1 would have grown to £1050. So bet 2 would be 5% of £1050 = £52.50.

      So after each bet, recalculate 5% of your new bank size to get the stake for the next bet.

      I hope that makes sense!

      All the best



  3. Hi There
    I’ve just noticed the comment above from Martin:-

    “I have just downloded your favs system and it looks very promising”

    Is it ok to ask “What favs system”.
    Is this a freebie that I have missed or a recommended commercial system?
    Is it your own or a third party’s.
    Is it still available.

    And a question for Martin if I may, has it lived up to your expectations over the past couple of months?


  4. I was reading your site and happened to see you had a percentage in Douglas Pasha. Have you been in a syndicate for long? This is my first year and to tell you the truth. I can’t wait for the season to start and get a chance to see him. Is there anything to look out for? For instance does it matter to much if at this point his share percentage isn’t dropping? Do you think that the yard may not think to much of him or it doesn’t matter? Like I say I ask these questions because I’m new to the ownership side of it. Thanks

  5. Hi Kieran stumbled across your website/blog page totally by accident.
    You now have one more Scribe as I found your “All About Me” captivating.
    Is there a link to download your “favs system”? Or indeed are there anymore downloads you’ve made available.
    I will follow your blog with great interest,

    All The Best Mate

  6. Hey,

    I stumbled across your site after you commented a post I made regarding Carlos Condit and the UFC and I am glad I did. I am a regular punter and a big betting enthusiast. Will be checking this site out on the regular now.

  7. Thanks for the free All Weather 1st favorites system.
    I have been running it since 23rd of September 2016 and it is indeed making a flat stake
    profit. And the strike rate is around 46% just like you said.
    One of the 10 trainers on the list has (Jnr) beside his name which I assume is short for
    junior. Richard Hannon is always listed as at left with no junior part added.
    So do I ignore the junior part and include him in my selections for the system?.
    My statistics so far are
    9/20 winners or 45% win strike rate.
    Average win dividend 2.70
    21.4% edge
    Longest lose sequence 4
    Longest win sequence 3
    Cheers and thanks,

    1. Hi Mark

      Sincere apologies – I have only just seen your question almost a month after you asked it.

      Yes prices are easily obtained for MVS as long as you have a few bookmaker accounts available. Prices are only quoted that are available with at least 2 major bookmakers and 75% of the selections are available with at least 5 bookmakers. In fact, it is quite possible to beat the official results as I will always point out where a single bookmaker is a standout price but only record at the price below that which is available with at least two bookmakers.

      Hope that makes a bit of sense and sincere apologies for my very slow response.




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